Wednesday, May 6, 2020
Great Gatsby Dream Realization Free Essays
Everyone has dreams, some are big and some are small but everyone has one. For Jay Gatsby; dreams can seem close but impossible to obtain. Jay Gatsby is a confusing man to understand, but his dream is very clear to everyone; he wants Daisyââ¬â¢s love to be his for keeping. We will write a custom essay sample on Great Gatsby: Dream Realization or any similar topic only for you Order Now Although there are many obstacles that stand in between him and his dream; he has an ambition to succeed where the odds are against him and Jay believes that itââ¬â¢s possible. After all Jay Gatsby states ââ¬Å"Canââ¬â¢t repeat the past? Why of course you can! â⬠Jay Gatsby was a man on a mission, and that was Daisy. Daisy was his Holy Grail and he was a crusader trying to obtain her, but ââ¬Å"foul dust floated in the wake of his dreamsâ⬠which slowed down his progress. In the beginning Gatsby was a very shy man and was too embarrassed and nervous to come out and speak to Daisy. In fact Daisy didnââ¬â¢t even know that her ex-lover was still alive; she hadnââ¬â¢t communicated with him since the war. The reason being for Jayââ¬â¢s shyness of Daisy at the beginning was because of the lack of communication for the past four years. All Jay could do was buy his mansion close enough ââ¬Å"so that Daisy would be just across the bay. Jay was known for hosting the biggest parties in the West Egg. The only reason he had parties though was so that maybe Daisy would ââ¬Å"wander into one of his parties, some night, but she never did. â⬠Fortune struck him when he met Nick and realized that Nick and Daisy were close. Seeing the opportunity, he took it and managed to get Nick to invite Da isy to tea and at the same time he would arrive and make his move to initiate his dream and hopes with Daisy. Jay was mad for Daisy, he loved her and wanted her like no other man would imagine. Although when the day came and Jay was with Daisy in Nickââ¬â¢s house, he fled to Nickââ¬â¢s side once he left the room. Jay was a nervous wreck. For a second Jay thought it was a ââ¬Å"terrible, terrible mistake,â⬠if that wasnââ¬â¢t enough Jay was also acting like a ââ¬Å"little boy. â⬠But when Jay left and Nick came back out ââ¬Å"there was a change in Gatsby that was simply confounding. He literally glowed; without a word or gesture of exculpation a new well-being radiated from him and filled the little room. â⬠It was as if he gained confidence and knew he could do it. With this he invited them to his house and there he managed to woo Daisyââ¬â¢s heart. Everything seemed to be perfect, Jay felt like he managed to accomplish his dream, but victory was still far and out of reach. Jay always spoke plenty of his past; he seemed to want to recover something from his past. Perhaps it was some idea of himself that had gone into loving Daisy. His life had been disordered ever since he last saw her four years ago; Jay wanted it all to return to a certain staring place and go over it all slowly. He wanted Daisy to go to Tom and say: ââ¬Å"I never loved you. â⬠Once she would do that, then they could decide upon more practical measures to be taken. Even though he managed to win her heart; he knew that he had not won the battle yet for his Holy Grail. He wanted to ââ¬Å"fix everything just the way it was before. â⬠A dream that he felt was doable and in his grasp. Everything falls apart somehow, no matter who you are it falls apart in the end. For Jay Gatsby, that ââ¬Å"foul dustâ⬠that floats around his dreams and ends it once and for all was Tom Buchanan. Tom makes Jayââ¬â¢s dream fall apart. Theyââ¬â¢re all in a room having a splendid time, then Tom shows his hostility towards Jay and sends everyone into turmoil. Jay tell Tom that Daisy never loved him and the only reason she married him was because Jay ââ¬Å"was poor and she was tired of waitingâ⬠for him. Tom argues back and tells Jay that he is wrong. They both look towards Daisy and ask her what she thinks, she is frightened with the fear of both their wraths, but she starts to take Jayââ¬â¢s side a little. During the end of the tumult everything seemed to be going in Jayââ¬â¢s favor until Tom managed to shock everyone with a fact about what Jay did in his past. Jay had managed to earn his riches through illegal activities. This hit Daisy hard; Jay tried to deny everything, but Daisy knew he was lying. Sadly with every word Jay said; Daisy seemed to be ââ¬Å"drawing further and further into herself, so he gave up, and only the dead dream fought on as the afternoon slipped away, trying to touch what was no longer tangible. â⬠He no longer had her, his dream was no more, and all hopes had perished. The realization for Jayââ¬â¢s dream was that it could not happen; it was bound to fail due to Tom. If this was not enough for Jay; when it came time for his funeral to be held Daisy was nowhere to be seen. Almost as if she didnââ¬â¢t care and didnââ¬â¢t want to have anything to do with him even at his funeral. Daisy never cared for him, but she was his dream and hopes that had failed in the end; even though she lost all interest in him he still loved her and believed that he had a small fighting chance. But the fact is that in reality he had lost the battle and the Holy Grail was gone forever. Jay had a big dream, and that was to fix everything to the way that it once was and to be with Daisy; he wanted to repeat the past. But in the end Nick was right and Jay was wrong; you canââ¬â¢t repeat the past, and with that Jays dream ended in failure. How to cite Great Gatsby: Dream Realization, Papers
Friday, May 1, 2020
Bringing a Change in Organizational Culture free essay sample
Critically explain why changing organisational culture is so difficult and how managers can do it. Culture can be defined as ââ¬Å"a set of basic tacit assumptions about how the world is and ought to be that a group of people share and that determines their perceptions, thoughts, feelings, and, to some degree, their overt behaviourâ⬠(Schein, 1996). Organizational culture is depend on differences in norms and shared values which are learned in workplace and to direct behaviour of members in the particular organisation. Cabrera, Cabrera Barajas 2001) Organisational culture was built on its shared beliefs and values which was the guidance to solve problems. This essay will introduce the definition of organisational culture and explain why changing organisational culture is so difficult. The main reasons are the fear of uncertain future and difficult to establish the organisational culture. In addition, the essay is to interpret how managers can change organisational culture and h ow does it work. Managers can change organisational culture through communication and management strategies. This essay may introduce the detail about changing organisational culture. Most scholars think that changing organisational culture is difficult; however a few people think it is easy to change organisational culture. As Chu (2003) stated that organizational culture is contributed to change. In his opinion, organisational culture can collect different values and actions to form a frame to guide the behaviour of members within an organisation. In other words, organisational culture can shape what employees do in the company and control tendency of company. For example, a company may have employees who are unwilling to change and who are conductive to change, if managers recruit staff that are innovated and willing to change, they may be the new power to change organisational culture. Therefore, to form a ââ¬Å"changeâ⬠culture can make changing organisational culture easier. However, it is also difficult to establish an organisational culture. It is need to experience a long time and face lots of difficult and challenges. According to levels of cultural analysis (Wood 2004), it shows how difficult to form the organisational culture, especially the deepest level of cultural analysis: common assumption. Common assumptions are to collect truths that organisational employees shares as a result of their common experiences and that direct beliefs and behaviours. It is extremely hard to isolate these modes, but it is interpret why culture is full of organisational life. It is hard to shape common assumptions if members of the organisation do not experience same ups and downs or cooperate long time. As Ferrara-Love (1997) stated that organizational culture does not appear in a night. On the contrary, organisational culture evolves during the time, and is the collective beliefs of individuals who worked together. Therefore, it is hard to establish organisational culture, to say nothing of changing organisational culture. At the same time, it is debatable to recruit plenty employees when the company want to change organisational culture. The new power is unstable to the company. It is hard for managers to control the new employees and it still need to cost much time. To conclude, it is difficult to change organisational culture. Organisational culture plays an ineradicable role to different kinds of organisational behaviours and members within organisations. Thus, it is always failure if certain problems of organisational culture were not being considered. Moreover, if managers want to change organisational culture which focuses on shared values or beliefs, it will be more difficult; because on the deepest of organisational culture, it formed invisible and omnipresent old guard or power which makes organisational change failure. As Locus and Kline (2008) stated that organizations always appear ââ¬Å"learning disabilityâ⬠and ââ¬Å"defensive routinesâ⬠which obstruct the learning and organizational change. It shows the strong of conservative power. When managers try to change the organizational culture, they always face opposition. What was worse, the conservative power always important to the organisation. They make huge contribution to the company, which used to promote the development of company. Therefore, they play an important role to organisation. It is difficult for managers to challenge their authority. Moreover, the reason people do not want to change is the nature of people. People are easy to be used to do one thing and do not want to accept new thing. They are afraid of the unknown thing after change. As Ferrara-Love (1997) stated that people are comfortable with exist ways to finish the work. In their opinion, change is just the threat to their peaceful. Thus, they do not want to change organisational culture and dispute to change. It is obvious that changing organisational culture is so difficult. Leadership is the key to change organisational culture. The achievements of an organisation mostly depend on the leadership of managers. As Fishman and Kavanaugh (1989) stated that the culture of an organization and how employees want to change was formed substantially by leader. For example, if managers uphold to change organisational culture steady and have enough ability to direct staff, it will achieve maximum results with little effort to change organisational culture. Thus, managers are the guidance of the company; they are main factor to change organisational culture. Clement (1994) also expounded that management leadership is basic factor in a major organisational change effort. From this, it can be seen that the importance of leadership in change organisational culture. However, it is hard to change managers. If managers are not satisfied with their employees, employees can be changed, but managers will not changed unless the company go bankrupt. Thus, the most difficult to change organisational culture is to change the mind of managers. For instance, if managers make no attempt to make progress and milk-toast, it will be the most resistance to change organisational change. For this reason, the best way to change is from up to bottom. At the same time, change the mind and ability of leader is the difficult demand for changing organisational culture. To change organisational culture, managers have lot of things to do it. The role of managers is very important through up down system. As Ott (1989) suggested that the leader can do lots of things included staff selection, socialization, removal of deviating members, cultural communication and role model to guide behaviour. For example, managers can choose employees who will support to change organisational culture. Although it will not change the situation directly, they can be the power push the step of changing organisational culture. In the same way, managers can fire part of staff who opposes to change. It is not only reducing resistance to change organisational culture, but also overawe the opponent to change their minds. Furthermore, managers need to be the role model to change organisational culture. The behaviour of managers can be the maximum power to guide behaviour of managers. For example, when managers try to change organisational culture but not to do anything to change it, employees will not follow managers with any anxiety. To sum up, it is important to be the role model of changing organisational culture for managers. Furthermore, communication is an important tool for managers to change organisational culture. According to Fry (2003), he examined that leadership as motivation to change; managers need to communicate with employees about their feelings. In other words, managers should get in touch with employees and let them know core values of changing organisational culture and the need of changing organisational culture. The employees may understand the determination of managers and why to change organisational culture. Then, they can have their decision about changing organisational culture. In this way, it can reduce the distance between managers and employees, and let employees think they are also the participants to change organisational culture, they are not insignificant. When employees think they are the part of changing organisational culture, they will follow managers and try their best to help managers. At the same time, managers communicate with employees also can understand what employees think about and then do well about interactive. In addition, it can reduce the fear of employees about unknown future. As Kanter, Stein and Jick (1992) stated that communication is basic tool within any change process and failure to change always because of the feeling uncertain and anxious about their future. Thus, communication is very significant for managers to change organizational culture. In addition, to help employees to change organisational culture, managers need to teach them related skills and knowledge to work differently. As Ke and Wei (2007) suggested that employees thought to learn skills and knowledge as their main responsibility. Thus, employees may accept skills and knowledge easier than accept directly new culture. When they understand how to do, it may easy for them to accept to change organisational culture. At the same time, it is also the good way to remove their fear to uncertain future. When they master relevant skills and knowledge, they will be confident to deal with change of organisational culture. In this way, they will not fight against to change organisational culture as before. Then they can be the power help to change organisational culture. The most important things to change organisational culture are to change origin perception and beliefs. According to the definition of organisational culture, if managers want to change organisational culture, they must change shared values. The same as Whitely (1995) said that, managers need to be able to help employees to remove the past values which are not consistent with current shared vision of future organizational arrangements. The shared values and beliefs are keys of the organisational culture. Thus, managers need to change origin values of employees to change organisational culture. For example, managers can change new uniform to show the new the new appearance of company. According to Wood (2006), managers can create processes, systems and ways of working that enable to put the new values into practice. The new values can take place of the past one. In addition, managers can recruit and select new employees to help change origin values. As Harris and Metallinos (2002) stated that new employees were outside the company who did not affect by origin organizational culture, thus they were easy to accept new culture. That is why managers to select new employees to enlarge the power to change organizational culture. The new values and beliefs can be brought into the company in this way. In the same way, managers can retrain employees and engraft new rules to them, although it will not have better effect than new employees, it also can help to change organizational culture. In a word, managers need to create new values and beliefs to substitute origin one. Technology change also can promote to change organisational change. Although Weick (1990) thought technology change may make people anxiety about the values of new technology to their work, the new technology is the progress to organisational culture. There is no doubt technology change may improve work efficiency which may improve organisational culture. As Harris and Metallinos (2002) suggested that the application of new technology and subsequent development of system would promote standardization. The implementation of new technology can make employees understand new things which break routine. It also can be the sally port to open the mind of employees, let them know advantages of changing. When they can accept technology change, it is easy for them to support to change organisational change. Thus, managers can first bring in advanced technology to improve organisational change. Then teaching them to learn about it and establish new values in this process. This essay introduces what are the organisational culture and two main parts of organisational culture, the reason why changing organisational culture is difficult and how managers do to change it. This essay support to change organisational culture is so difficult because of the fear of unknown and difficult process to form organisational culture.
Sunday, March 22, 2020
The Ratio Of Elderly To Working-age Adults Is More Than A Number. It I
The ratio of elderly to working-age adults is more than a number. It is also the fuel for political debate over federal entitlement programs for the elderly and a key to understanding consumer demand in any market. Nationally, the ratio will begin to grow rapidly when the oldest baby boomers reach age 65 in 2010, and this has dire implications for Social Security. But the boomers' retirement won't turn every city into Sun City. Aging will be dramatic in places with few children, but some of today's retirement zones will get younger. Aspen, CO (Pitkin County, 1996 population 14,160) has only 6 elderly residents per 100 workers, compared with a national average of 27 per 100. This ultra-affluent resort also has just 22 children per 100 workers, compared with a national average of 47 per 100. If Aspen's boomers stay in town, the county's lack of children could cause its old-age dependency ratio to increase more than fivefold by 2020. Nationally, the ratio is projected to increase about 42 percent, according to Woods & Poole Economics. Military bases also have relatively few elderly residents. The lowest elderly-to-worker ratio in the country is in Fort Benning, GA (Chattahoochee County, pop. 15,600), with just 3 elderly per 100 workers. While that ratio could reach 12 per 100 in 2020, Fort Benning will still seem young compared with a projected national ratio of 37 per 100. In many Florida retirement counties, today's elderly-to-worker ratio exceeds the projected national ratio for 2020. The oldest county is Highlands, FL (pop. 74,850), with 73 retirees per 100 workers in 1996. And if northern snowbirds keep flocking to the wide-open palmetto prairies of Flagler County (pop. 40,480), the ratio could increase from 51 per 100 now to 117 per 100 in 2020. But most of Florida's major metros won't see such dramatic change. And in a few places, such as Fort Lauderdale (Broward County, pop. 1,441,780), workers may gain ground as young Hispanics and other migrants overwhelm a fixed population of retirees. The population in more than 150 counties could get younger as America ages. This isn't always good economic news: the Great Plains has been losing workers for decades, and counties like Osborne, KS (pop. 4,600) are dominated by elderly natives who are "aging in place." As this generation passes away, places like Osborne could become younger, smaller, and poorer. There are rural counties with lots of children, such as Mormon-dominated Beaver County, UT (pop. 5,210). And suburban behemoths like Riverside County, CA (pop. 1,406,440) will stay young if they remain attractive to working families. The ratio of elderly to working-age adults is a crude measure of economic dependency, because some people work past age 65 while others aged 18 to 64 are not in the labor force. An increase in this ratio won't necessarily bring economic ruin, either. Social Security could be saved by a combination of political reform, boomers delaying their retirement, and a rapid increase in the economic output of workers. Children will also consume less of society's resources, because the ratio of children to working-age adults is projected to decline 11 percent between 1996 and 2020. What is certain for many markets is a massive shift in focus toward the concerns of aging. To see the future of Colorado, look at Florida. As boomers age, the diversity of this large group grows increasingly clear. "People talk about the 78 million boomers as though somehow they came out of the chute at the same time," says David B. Wolfe, an author and consultant based in Reston, Virginia. The boomer term is "mostly meaningless," he adds. Deciphering the factors that determine boomer behavior can help businesses predict what this group will want and need in the future. This year, the nation's 78 million boomers are aged 31 to 49. As a result, they are much more likely than either younger or older adults to have dependent children at home. Despite delayed marriage and high divorce rates, boomers these days are most likely to be part of a married-couple family. Even among the youngest boomers, nearly two-thirds are currently married. Sixty-two percent of adults aged 30 to 44 have children under age 18 at home, compared with 37 percent of those
Thursday, March 5, 2020
A Yes-and-No Answer About Hyphenating Phrases
A Yes-and-No Answer About Hyphenating Phrases A Yes-and-No Answer About Hyphenating Phrases A Yes-and-No Answer About Hyphenating Phrases By Mark Nichol When it comes to following grammatical rules by example, the field is a minefield, because many publishers and publications canââ¬â¢t even seem to get it right, and writers must resort to hunting down the correct usage in a style guide or a writing handbook. Take, for instance, phrases of several words in which hyphenation seems to be called for. Is it ââ¬Å"word of mouth,â⬠or ââ¬Å"word-of-mouthâ⬠? Do you write ââ¬Å"on the spot,â⬠or ââ¬Å"on-the-spotâ⬠? The quick-and-easy answer is, for these and most other apparent word chains, break those chains: No hyphens are necessary unless the phrase precedes a noun: ââ¬Å"I rely on word-of-mouth communicationâ⬠; ââ¬Å"She made an on-the-spot assessment.â⬠But the game changes for a special class of phrase that, for lack of standard nomenclature, we can call anatomical association: When your dorsal side is opposite someone elseââ¬â¢s, youââ¬â¢re standing back-to-back, and when you confront someone, you go head-to-head. This type of phrase is sometimes hyphenated in adverbial form (used in conjunction with a verb) as well as in adjectival form (preceding or following a noun): ââ¬Å"He produced back-to-back hits throughout the decade.â⬠ââ¬Å"She hoped to a avoid a head-to-head confrontation.â⬠Unfortunately, though, even that classification is inconsistent: When you line up among a row of people to your left and right, youââ¬â¢re positioned side by side, not side-by-side. (Though you still hyphenate the adjectival form you stand in a side-by-side formation.) You can live a hand-to-mouth existence, but youââ¬â¢re living hand to mouth, not hand-to-mouth. Some similar phrases, such as ââ¬Å"head to toeâ⬠or ââ¬Å"hand in hand,â⬠arenââ¬â¢t even in the dictionary, so the same rule applies; leave open in adverbial form, and hyphenate as an adjective. (Phrasal adjectives usually remain open after a noun, but these arenââ¬â¢t conducive to that syntax anyway.) This maddening inconsistency leaves us where we started: When in doubt, look it up. And what about even longer word strings? You can write that someone has a devil-may-care attitude, and that someone has a not-in-my-backyard mentality, but where do you draw the line and stop drawing that little line we call a hyphen? What if someone has a do-unto-others-before-someone-does-unto-you approach to life? Many such phrases are enclosed in quotation marks rather than hyphenated, which is reasonable for something that would conceivably be uttered and doesnââ¬â¢t play havoc with narrow columns of type (as it may very well have done here). But phrases of manageable length like ââ¬Å"not in my backyard,â⬠even though theyââ¬â¢re hypothetical statements, should remain in phrasal-adjective mode. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Punctuation category, check our popular posts, or choose a related post below:How to Format a US Business LetterHow to Punctuate Descriptions of ColorsDouble Possessive
Tuesday, February 18, 2020
Criminal law Assignment Example | Topics and Well Written Essays - 1750 words
Criminal law - Assignment Example However, I would state that this was not just manslaughter but ââ¬Ëunlawful act manslaughterââ¬â¢ as it shall be discussed later. This case is an example of what is demonstrated in R vs. Creamer1. According to this provision, it is indicated that an individual is considered to have committed unlawful act of manslaughter when in the act of carrying out a criminal act, causes another unexpected harm. In R vs. Dawson, the defendant had attempted to rob a certain petrol station. He was carrying a gun ready to use it if need be. However, he did not know that there was an attendant at the station at that time. When attendant saw the defendant, she collapsed and died. However, the defendant did not do anything that would directly be linked to the death of the attendant. The Judge held that this was an ââ¬Ëunlawful act manslaughterââ¬â¢ stating that the defendant did not actually kill the attendant. However, it was held that he was ready to use his weapon if there would be any re sistance from anyone. He was therefore sentenced to serve several years in jail. This situation is similar to the one stated in this criminal damage article. The defendant though committed unlawful act of destroying the properties did not was not aware of whether it would have resulted in another catastrophe. He had not intended to harm the toddler, but was just driven by emotions to destroy properties. From the article, I would say that stating that the defendant was charged of ââ¬Ëmanslaughterââ¬â¢ was too general. This is because there is what is referred to as voluntary and involuntary manslaughter. The article should have been able to be clear on the matter. If for instance, the defendant was found guilty of voluntary manslaughter, he should have been jailed for life. This is because this would show that actually the man had planned to commit the criminal act. However, as indicated before, the defendant in this article had no aforethought of wanting to harm anyone in the process. It is for this purpose that this article would be said to be too general in assessing this matter. Articles 2 and 3 These two articles are related in the sense that they both refer to a similar criminal act. In both, the arsonists have set ablaze properties, which is an act of crime. However, in the ââ¬ËBritain's oldest radical bookshop is burned, but the ideas survive,ââ¬â¢ article, it is clear that the suspects have not yet been identified2. It is therefore difficult to tell the kind of sentence that was held by the court. On the other hand though, the third article, ââ¬ËMan, 47, charged with arson attack on 1,000-year-old Winchester Cathedral after ancient deanery doors were set ablaze using charity books,ââ¬â¢ the police managed to apprehend a man who pleaded guilty of the offence3. He was charged of being responsible for destruction of properties. However, the article is not clear on how many years the individual was to be sentenced. Despite that, the artic le was accurate in identifying the kind of crime that had been committed. In the articles, if the two individuals would be held responsible for committing a crime of Arson. However, according to the common law statutory, a crime is stated to be an arson if, ââ¬Ëit was malicious and also involves burning of other peopleââ¬â¢s properties.ââ¬â¢ for the man who was apprehended, it is clear that he maliciously committed the act4. Though the
Monday, February 3, 2020
Modern Asian Theatre Research Paper Example | Topics and Well Written Essays - 1250 words
Modern Asian Theatre - Research Paper Example In this regard, this paper will be divided into three parts. The first part will provide a brief review on what theatre is and its basic foundations, as well as describe the common characteristics of Asian theatre. The second part will zero in on Indonesian theatre and its tight connection with the countryââ¬â¢s socio-political history. The last part will present a conclusion that justifies the paperââ¬â¢s thesisââ¬âthat modern Indonesian theatre is a strong reflection of the birth and growth of a nation. Theatre, unlike painting and sculpture, can be regarded as a unique art form for it consists of actors that perform in real time before a live audience. Although it is difficult to trace the exact origin of theatre, most scholars and historians agree that the first known dramatic presentation happened in Africa, possibly as early as 3300 B.C. The basic foundations of dramatic presentations are anchored on the culture and tradition of people. As such, theatre is comprised of two essential elementsââ¬âritual and storytelling (Cohen 222). A ritual is a collective ceremony performed by members of society for religious and cultural reasons. Ethnic plays are usually filled with activities that aim at impressing or advocating a specific belief over its intended audience (like the killing of an animal to worship a god or dancing uninhibitedly to celebrate an important occasion). Storytelling as a key component of theatre, on the other hand, necessitates an audience to artistically relay a significant message. Because of this, storytelling plays often generate character impersonation and utilize a more coherent narrative. Asian theatre, unlike Western ones that put premium on the clear narration of a story, is more sensual and melodic. Thus, it is claimed that there are five common characteristics of Asian theatre (whether it be an Indian Sanskrit drama, a Chinese Xiqu or a Japanese Kabuki): Its language are
Sunday, January 26, 2020
Technology and Innovation in the Hospitality industry
Technology and Innovation in the Hospitality industry INTRODUCTION There are innovations that do not advance from the different sources. The addition consistent from analysis, arrangement and harder plan is all that can be discussed and presented as the practice of innovation. But this is all that charge be presented back it absolutely covers at least 90% of all able innovations. And the amazing performer in innovation, as in every added area, will be able abandoned if ashore in the conduct and skill of it. Purposeful, systematic innovations begin with the assay of the opportunities. It begins with cerebration through what I accept alleged the sources of avant-grade opportunities. In altered area, altered sources will accept altered accent at altered times. It is said that ââ¬Ëvery few of us accept Leonardoââ¬â¢s ability or genius and can apprehend that our notebooks alone will assure immortality.ââ¬â¢ Innovation is conceptual as well as perceptual. On this earth, we can see a lot of technology based minds about us who we as well accredit to as ââ¬Ëtechno-freaksââ¬â¢, but basically they are the sole acumen for the luxuries that we get these days! If Edison wouldnââ¬â¢t have had agitated about the absence of ablaze about him again he would never have had invented the bulb. Same goes with every individual invention and discovery that has taken abode in this world back time immemorial. Technology according to me is what keeps man going and enjoying what he does. If work has no interest left in it then the situation will come one day that everything will stop from developing and remain in the same place for ages. Hospitality industry is a sector which needs constant updating, in this industry we are in 24/7 contact with the guests so we need to cater their demands and give them the best services that can possibly be given. 5 of such major developments of technologies that has contributed to the operational efficiency of global hospitality industry are discussed further. Chapter 2 Mobile Robots 2.1 Introduction: There is a growing interest in applying different concepts and techniques in assistant robots these days. Due to the increasing work load all the major companies and the hoteliers expect to have sharers which should have a number of characteristics such as easy reconfiguration, anatomy, robust perception systems and most importantly the ability to interact with humans. Automatic hotel assistant systems are based on a number of principles that help in the interaction with guests and service personnels to perform different tasks. Accompanying the guests to their rooms, providing them with usual information, delivering small items to the guests and showing them different points of interest in the hotel are some of the aspects that we get to see in such robots. Each robot can as well apart handle some regular appointed tasks. 2.2 Working: The robots can perform tasks based on the circumstances triggered by the buildings automation system (BAS) apart from the user generated and appointed tasks. A local network (Ethernet) connects the robots and the BAS to a central server. Creating and developing the system and testing it in different environments was done by Robotics Integrated Development Environment (RIDE). Service robots were mostly advised as humanoid administration able of allowance bodies in altered means with sophisticated communication systems. Over the past few years a few acknowledged examples of account robots appeared on market. These robots are chipped in the hotel building and affiliated to the central server via Wi-Fi. The guests can make a request for their need either by the terminal in their room or by directly interacting with the robot. From the terminal in their room, they can make a request for small items like newspapers or snacks. In this way the central server will receive the request made by the guests and thus decide which robot to send. While the robots are not working, they are connected to the charging stations. There is a task manager in the central server which will allocate the particular task to the robot else will queue it in case of unavailability. The robot will plan the work and move accordingly from the starting point which has the collection of the items asked for to the updating by the guest on the touch screen of the robot which indicates the end of the work i.e. the guest received his order. Further, the robot will check for the next task or else go back to the charging station . 2.3 Example: Sacarino, is a type of a robot which interacts with the guests using its touchscreen and the Loquendo voice recognition system. This robot includes a chat box which provides more detailed things that include the restaurantââ¬â¢s schedule, location of the shops, weather forecast and about the services that the hotel provides. These adaptable robots are acclimated by Hotel Novotel in Valladolid (Spain). 2.4 Future scope: According to the Uncanny Valley theory, robots should be made more human like in order to create a friendly atmosphere around so that the guests become increasingly positive and empathic towards the robot. Giving this human touch to the department of robotics will prove to be more beneficial in the near future. Chapter 3 Airfare Forecasting Feature 3.1 About Kayak: Kayak.com is a travel website which can be further stated as a travel metasearch engine operated by Kayak Software Corporation. On the 15th of January 2013 at 12.45 pm, kayak.com launched an airfare forecasting feature in its website which they believe will help the travellers make the right decision. Kayak is not the first company to offer an airfare forecasting feature, in 2003, Farecast.com debuted an agnate concept, touting an all-embracing accurateness of about 75%, it was bought by Microsoft in 2008 which further became the base for Bing Travel. Kayak has two important aspects which makes it more efficient and powerful. The first one is the range of confidence level and the second one makes up the ability to initiate and develop new technologies to this feature due to the great financial horsepower which they inherited by the purchase of kayak by Priceline for $1.8 billion. Kayak is also superior in terms of tapping more information than what Bing actually does. 3.2 About the feature: This feature anticipates weather the price will rise or fall with a confidence level in the divination over the next seven days. For instance, flights from A to B has 1200 flight options along with a graph showing the price trends and an inscription reading ââ¬Ëprice may rise in 7 daysââ¬â¢ with a suggestion besides it as ââ¬Ëbook nowââ¬â¢. Further clicking on the graph a set of information is revealed which talks about the price trend history over a particular period with the confidence level saying that the price may rise or fall within a certain approximation amount. Being a very useful tool, this feature of kayak has almost 1 billion searches annually. 3.3 Basis: Kayak states that it developed the forecasts with the help of mathematical models and algorithms that are based on past pricing history from sources like online travel agents, wholesalers, low cost carriers and reservation systems. 3.4 AFF (Confidence level): This tool of kayak covers roughly 50% of the searches for the flights done by the people on the site. The confidence level of this particular feature ranges from 55% to 95%. However high the confidence level is, no system can be 100% accurate so there is always a scope for error and improvement. Hence, kayak always tells their customers to book it if they see a good price. 3.5 Impact after usage: After using this feature, the travellers are happy because it saves their time and helps them in every possible way. The prediction of rise/fall of the prices helps them make a better decision. In this way, not only Kayak is benefitted by getting an ample number of searches but also the customers are satisfied because of the fulfilment of their needs which primarily includes saving money! Chapter 4 Leadership in Energy and Environmental Design (LEED) 4.1 Introduction: Due of the increasing demands, there is an increase in the pollution as well as degradation of the natural things observed. The hotels are the prime places where we cannot compromise for luxury or even for the demand of the guests for that matter. In this case, the safeguarding of nature is almost impossible! For such a crisis Leadership in Energy and Environmental Design (LEED) came up with a program in which the hotels would be rated according to their efficiency and the level of maintaining the green buildings and use the resources efficiently. 4.2 Criteria for certification: Based on the location, environmental awareness and applications, construction and the designs of the buildings, the hotels are judged. The hotels eligible for this certificate have to share all the details of the energy and water used by them over a certain period of specified time. It is not at all easy to get through this. Only two hotels in US are certified by LEED till date. 4.3 Hotels in US certified by LEED: They are Proximity Hotel in Greensboro, North Carolina and the Bardessono Hotel in Yountville, California. 4.4 The Bardessono: The Bardessono, a boutique hotel in Napa Valley was given the LEED platinum certification by the US Green building council in 2010. This hotel uses a 200 kilowatt solar power system. There are about 947 solar panels mounted on the hotels flat roof top. These solar panels make the hotel almost invisible to the neighbours. There are geothermal systems installed along with these solar panels which provides cooling and heating to the rooms. 4.5 Impact and scope: In order to get the LEED certification, the hotels have started adopting the different ways and applications of green technology. Water conservation which was the major issue since ages is now being taken under consideration. LEED contributes to the environmental safeguarding to a great extent thus giving the hotels a wider scope for developing in this area, developing the ââ¬Å"green buildingâ⬠theory. Chapter 5 Decision Support System 5.1 Introduction: The awfully increasing number of allowance (hotel rooms) bookings are not alone intensifying the competition in the travel industry, but as well alert travel intermediates (i.e. e-companies that accumulate information about altered travel products from altered travel suppliers) into the fierce competition of travel products i.e. hotel rooms for the best prices. A GIS (Geographic Information System) based decision support system is used by hotels now-a-days that using essential location and hotel characteristics can predict objective rates of rooms of the hotel and anticipate temporal room rate prices. The temporal anticipation of room rates can be used for calibrating the cost of the future contract by examining the hotel room rate history. 5.2 Working: DSS unites a widely used data mining framework that allocates access to many of ready to run algorithms that a domain expert uses and it presents the possibility of attaching new algorithms once they are matured. This system has been created and evaluated in co-operation with companies where travel technology solutions are generated, specifically catalogue management and costing solutions for many websites and travel agencies worldwide. In DSS, by accessing all the required data from the corporate database, the analyst is able to choose the section of investigation. It permits him to add additional data that he thinks is significant in the analysis. Such data could be the things of interest around the hotels, availability of the transportation, historical places etc. 5.3 GIS: The GIS technology was specifically used for estimating the distance between the properties and mapping (Sarip, 2005). GIS was segregated into an automated process for property valuation (Gracia et al., 2008) which allocates support in adjustment to ascribe and layer spatial data; to represent compound spatial relations; to examine spatial data and to show that data in the form of maps (Densham, 1991). 5.4 Models: Two types of models form the basis of the GIS based decision support system viz., the one on hedonic pricing theory which is made up of the hotelââ¬â¢s intrinsic characteristics (amenities, facilities) and different locational characteristics (museums, restaurants) And the second model is made up of the historical room rates of the hotels. Chapter 6 Streamlined RFP Technology 6.1 Introduction: On the 14th of April, 2010, Cvent, a prime event provider of online event administration, website selection and event sourcing solutions, has extended its association with Hyatt by merging the Cvent Supplier Network, as electronic Request For Proposal (RFP) program for events and meetings, with Envision, a point of sale propriety sales application of Hyatt. After Hyatt experienced a substantial increase in group business RFP volume as an aftereffect of retailing its hotels on the Cvent Supplier Network, this technological affiliation was established in 2009. With the rush of group business leads being sent to Hyatt Hotels, an amalgamated solution was essential to seamlessly transform the RFPââ¬â¢s of Cvent to the in-house sales application at Hyatt. 6.2 Working: This affiliation permits for a seamless shift of data between Cvent and Envision, so that all RFPââ¬â¢s directed to full service Hyatt properties via Cvent Suppliers Network will automatically arise in the Envision System, says the Executive Vice President of Sales and Marketing at Cvent, Chuck Ghoorah. Sales delegates at Hyatt will be able to review Cvent RFPââ¬â¢s inside the Envision database, accelerating the accuracy and reaction time in reproducing. The Envision database comprises data about guests and also the Hyatt hotel features which include guestrooms, banquet and meetings bookings and moreover the agendas for Hyatt properties globally. 6.3 Impact after usage: With this integrating of the RFP program, the Hyatt properties can save a lot of time. They no longer have to go on Cvent every time to check for their bookings for events and meetings, these directly are transferred to their software, Envision, thus simplifying a lot of things. Chapter 7 Summary Technologies have always played a vital role in the development of mankind. They not only make people well upgraded but also quick paced in this competitive world. The good old days of simplicity are slowly fading away and all people want is the top most luxuries and facilities that anyone can ever get or even think about. Five of such technologies that have contributed to the operational efficiency in the global hospitality industry have been discussed above. This generation is supposed to be the time when all the ideas and the theories were to be converted into practical and it is happening likewise. The time is not far when technologies along with the applications and systems will overpower man. Then, the terms of luxury and comfort will have a different meaning altogether.
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